Hallo Betty: The Icon. The Movie. The Party.
Corporate Event / Film Premiere / Scenography
Client: Betty Bossi Verlag AG
Job: Acting as sparring partner in concept, planning and staging
When Betty calls, Switzerland turns out in droves! At the Hallo Betty premiere (dedicated to the biopic about the creator of Swiss retail icon “Betty Bossy”, Emmi Creola-Maag) everyone partied – the film's crew, a host of celebrity guests, as well as Betty Bossi's many partners.
Catherine Crowden, Head of Marketing & Distribution at Betty Bossi, enthused: “The Betty Bossiparty and Hallo Betty preview were nothing short of sensational – the guests were riveted, the air crackled with excitement, and as for me, I was simply overwhelmed by all that positive energy.”
Red carpet for an icon: Betty Bossi, awaiting the premiere's guests
Coop CEO Philipp Wyss and Betty Bossi CEO Lars Feldmann with the movie's protagonists, Sarah Spale and Martin Vischer
Getting the red carpet treatment, too: Actors Rachel Braunschweig and Carol Schuler, on leave from Zurich's Tatort TV cop show set
Take what you like: Tasty treats from the Betty Bossi concession stand
The movie's crew, live on stage, interviewed by host Nicole Berchtold
«Showtime!» The premiere's audience, merrily munching away
After the credits had rolled, it was time for the rooftop party at «Soho» to kick off
And it wouldn't be a real party without Betty Bossy-style delicacies
Towards the end of the evening: The movie's stars stars, fully Betty-fied
The movie's theme song, «Call me Betty», was performed live by Gigi Malua
The former «al dente» (Swiss TV cook show) crew, reunited in the pink kitchen
Surprise guest (and Swiss children's book icon) «Globi» presented both his cooking chops and his cook book
«Take what you like» returned – at the takeaway shelf near the event venue's exit