Coop Naturaplan Village
Public Event / Scenography

 

Client: Coop
Job: Concept, planning, managing Coop's tents and stalls at the three-day market

 

Switzerland's largest Bio Marché (organic farmers' market) takes place every June in Zofingen. Livingmedia supports the event's main sponsor, Coop, on location in designing and staging its own Naturaplan Village.

At the 2025 Bio Marché some 35,000 visitors explored Coop's newly designed Naturaline fabrics and cosmetics tents, experienced the live Naturaplan Roadshow and added some extra zing to their organic Prosecco at the Coop Lounge.

 

 

 

The Zofingen Bio Marché: A sea of flowers courtesy of principal sponsor Coop


Ready to be sampled: Natural cosmetics by Coop Naturaline


Land of discoveries: The sustainable world of Naturaline organic fabrics


The Organic Prosecco Bar: Your pit stop for Naturaplan organic wines, too


Those in need of a Prosecco upgrade found it here – by adding fresh organic fruit and syrup


Fun, games and sustainable gadgets: Coop's mobile Naturplan Roadshow offered it all


Both kids and adults got in touch with what makes organic farming the way to go


And there was plenty of space to enjoy Naturaplan products – never mind the weather