SBB Zurich Cross-City Link
Sampling Promotions / Media Event


Client: SBB AG (Swiss Federal Railways)
Job: Concept, planning and staging of sampling promotions and opening ceremony


Since construction started on the Zurich cross-city link in 2007, Livingmedia, in cooperation with the agency Designport, has developed thematic promotion products that are distributed during annual sampling promotions together with a newsletter informing passers-by about the construction progress.


The second part of our job concerns media work. On the occasion of the official opening ceremony of the Sihlquai underpass, we invited political representatives and the media to a press conference, following which the underpass – made up to look like a Christmas present – was unveiled and handed over to the public. In addition, passers-by and SBB customers received information material and a small present.




Sampling promotion hostesses, ready to serve passers-by at the beginning of construction of the Zurich cross-city link

What a treat: SBB sampling info magazine and complimentary cookie

A nice “Christmas present” for the railway customers: Installation for the opening of the Sihlquai underpass

Had the honor of opening the “present”: Officials Rita Fuhrer and Hansjörg Hess

The festively decorated Sihlquai underpass, moments after the opening

Were all smiles and had good reason to be: Rita Fuhrer, Marina Villa, Hansjörg Hess

Fitting (and delicious) sampling material for the Weinberg tunnel breakthrough